We intend to run our company in a different way to how most businesses operate today. We’ve seen what great looks like, yet we believe we can do it better.

We’re grateful for our investment banking and private equity careers. They gave us a great foundation to build on. Among the many skills that we gained, three stand out:

• How to approach running world-changing companies from some of the sharpest minds in business
• How to truly unpick and address people's needs in order to win
• How to recognize potential in people and create environments where individuals and high performing teams thrive

Through everything we learned professionally and the diverse perspectives we’ve gained from our exploration, one thing has become clear:

Extraordinary things happen when we empower individuals in a high energy environment in which there is a genuine collective will and ambition to achieve something remarkable.

Achieving this requires three key elements:

1. Exciting vision: Genuine excitement about the vision and its impact, with a clear sense of each and every person's role in achieving it
2. Inspirational people: Individuals who inspire each other holistically - not only great at what they do, but also living rich, fulfilling personal lives
3. Empowering processes: Assigning responsibilities based on potential rather than experience alone, with flexible systems in place that cultivate inspiration and personal growth that can be channeled back into the company

We reject the notion that success demands sacrificing everything else for a job. On the contrary, we believe the blueprint for success is a system where professional achievement and personal fulfillment coexist and reinforce each other.